YouTube started showing a message to users who rely on ad blockers a few months ago. The warning gave three chances to turn off the tool and continue watching the videos. Now, the video platform changed the approach by placing a countdown in a popup to avoid ad blockages.
The hour takes 30 to 60 seconds before the next ad appears. It appears in the upper right corner of the message recommending allowing ads on the site or subscribing to YouTube Premium.
For now, the timer is only shown to some of the users in different parts of the world. Once they log into their account, all their videos will be blocked unless these people change the settings.
According to YouTube, The precaution is to pay creators for their work. “We take disabling playback very seriously and will only disable playback if viewers ignore repeated requests to allow ads on YouTube,” Google spokesperson Oluwa Falodun said in an interview with The Verge.
In Brazil, YouTube’s premium service costs from BRL 24.90 for the individual monthly plan to BRL 41.90 for the family plan for up to five people in the same household. There is also a modality for students for R$13.90 per month. Users can test the platform for free for one month.
Source: Tec Mundo
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