The company asked the authorities not to forbid foreign words in the signs.

The appeal was sent in the context of the consideration in the Duma of the State of a bill, which proposes to “limit the use of English and foreign words throughout Russia, and especially in the public space (in the field of advertising, When selling products, carrying out jobs or providing services to consumers, in media products, in the implementation of urban planning).

Acort head Igor Karavaev said it is extremely important that companies maintain the opportunity to use the name of Russian languages ​​and other languages ​​in commercial activity, since this guarantees the recognition of brands in the eyes of consumers and counterparts, and also “justifies the serious investments of Russian copyright holders in the development of commercial designations.”

A similar position was expressed by Akit Artem Sokolov. “Fear causes a disposition on the mandatory use of the state language in a commercial designation. Historically, most Internet sites are written by Latin, the names of companies are correlated with them; This allows you to clearly identify the company, ”he said.

The prohibition of foreign names will imply the need to replace the signs, a waste in this, according to Sokolov, “it will definitely be calculated in tens of billions of rubles.” First, this will affect small and medium enterprises, since the AKIT head joined the orders’ issuance points, in particular, whose owners are entrepreneurs, in particular.

The vice president of the State Committee of Economic Policy of the Duma, Stanislav Naumov, in an interview with Forbes, said that the authors of the bill are focusing excessively on the signs. Although the Russian language should really prevail over the foreigner, there is no need to overestimate the importance of the signs used by Latin, the deputy emphasized.

The bill on the prohibition of foreign words on signs was presented to the State Dum They indicated words like “coffee”, “sale” and “open.”

/ Photodoma