Despite ChatGPT, Bing fails to take positions away from Google

The saying goes, “He who hits first, hits twice” can be applied to Microsoft in the field of artificial intelligence. The multibillion-dollar investment in OpenAI and the launch of Bing with ChatGPT caught Google by surprise, and they were forced to rush to introduce Bard. Despite technological progress, Bing’s influence was minimal in the search box.

Report from Wall Street Journal suggests that Bing failed to steal land from Google. Six months after the launch of the new version based on ChatGPT, the Microsoft search engine maintains its global market share unchanged. According to data from statistics counterthe percentage of Bing users in January 2022 was 3.03%, and in July it was 2.99%.

While Bing is a revolution in web search, using the chat interface would be part of the problem. Some analysts believe that search habits are deeply ingrained among users. A text box followed by a button is a practice dating back to the days of Yahoo, Lycos, or AltaVista.

Microsoft has mentioned that Statcounter data is not entirely accurate. According to the technology, data companies don’t count people who directly go to the Bing chat page. As a reminder, the AI ​​chatbot suggests results on an alternative website or Edge toolbar.

Yusuf Mehdi, director of marketing for consumer products in Microsoftsaid in an interview that he Data Shows Bing Takes Over Google. However, three companies analyzing the information confirmed to the newspaper that they took into account traffic to the chat site.

Bing is just one product in Microsoft’s AI strategy.

Microsoft downplayed the report, stating that made more progress in six months than in the previous decade. The decision to integrate a ChatGPT-like chatbot into your browser resulted in a 10% increase in user base. Note that the application Bing for iOS and Android was the first choice to use ChatGPT on mobile devices.

A few days ago, the Redmond-based giant confirmed that an AI version of Bing would be coming to Chrome and Safari. After several weeks of testing desktop versions, Microsoft is ready to offer its browser in third-party browsers. The company also took pains to point out that its AI is better than Bard’s and invited users to test it out.

A problem overlooked by some analysts is that Bing is just part of an AI strategy companies. It’s hard for Microsoft’s search engine to close the gap to Google (or Edge to come close to Safari), but the user experience will be replicated across almost all of the company’s products.

openay artificial intelligence It’s not only part of Bing, but also Copilot in Office and Windows 11. The smart assistant will be what Cortana once wanted to be, although it will now be uniform across all Microsoft services. Of course, you will have to pay a monthly fee to use it.