iOS apps have always stood out for their simplicity, useful features and design, but Apple is about to change everything about one of them. Starting next year, Apple MapsOne of the applications of the Cupertino company, most frequently used by iPhone users, will inherit a new feature that until now we have only seen in the App Store and which many will not like: built-in advertising.
As confirmed by Mark Gurman, journalist Bloomberg and which usually accurately discloses information about the brand’s upcoming products and services, The Apple Maps app will soon show ads. They will be advertising from shops or restaurants who pay to have their premises appear first in search results or in the most relevant results.
Thus, advertising in the Apple Maps app for iOS will be similar to the advertising that Google includes in Google Maps. In this case, Mountain View’s mapping platform first shows sponsored businesses when, for example, a user searches for a restaurant or establishment. Those companies that paid for their establishments to appear more prominently than others you can easily distinguish the card. This is because the venue rating icon is square rather than rounded. By clicking on it you can also see that it is sponsored content.
Apple will use artificial intelligence to show you ads on Apple Maps
Apple, however, will offer a slightly different advertising experience than Google Maps. Gurman says the company plans to use AI to show relevant ads and useful to the user. And its interface will become much more intuitive. In any case, the journalist assures that the company has concerns about a possible negative reaction from users using Apple Maps.
Advertising in the Apple Maps app lThey will arrive in early 2026.. This is the second step in Apple’s commitment to include advertising in iOS. Let’s remember that the App Store also offers developers the opportunity to pay for their applications to appear in the first search results.
In any case, it is unlikely that iOS will become like HyperOS or other levels of customization on Android, where ads are displayed in almost any application. Samsung even went so far as to show ads as system notifications, which did not receive much response from users.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
