Get ready to see more ads on TikTok

Advertising on TikTok will increase your reach as part of the change that the social network of Chinese origin is preparing. Specifically, the ByteDance-operated platform will begin showing sponsored content in search results.

In a statement, the Asian firm says brands will be able to include their ads alongside the results returned by their internal search engine. When the user clicks on this section of the interface, they can continue scrolling to see the results in a format similar to feedthey explained.

TikTok search result ads will display “Sponsored” label. It will be semi-transparent and will be visible on the video thumbnail. It should be remembered that the social network already applies the same mechanics in feed “For you”.

It is important to note that ads in TikTok search results are pulled from other videos that brands are already active on the platform. In that order, the Chinese technology company explained that the ad snippets would appear in different positions on the results page. They will be ordered based on relevance and user intent, as well as other variables.

As for the changes, TikTok says ads in search results will generate “additional engagement and revenue potential” for participating brands.

This novelty on TikTok materializes after a series of promises and requests. In the same year, the Asian conglomerate stated that they had not yet prepared a feature allowing brands to use search results to boost their campaigns, he said. digital day.

“We are excited to offer brands more ways to engage with the community through search,” the app managers now conclude. In any case, in addition to the possible benefits for advertising companies, for the end user the reality is obvious: you will see more ads on TikTok.

TikTok harnesses its potential as a search tool

Search results are undoubtedly a valuable space for advertisers. as a note edgestudies have shown that users are increasingly turning to TikTok as a replacement for Google to find products and services. This habit is especially noticeable among the young audience, the source notes.

“He the rise of TikTok as a search platform presents an excellent opportunity for companies to connect with new customers. According to the study, 58% of users discover new brands and products on the platform,” ByteDance said in this regard.

The announced expansion of advertising on TikTok coincides with changes recently made to other social networks. Instagram did the same this year by including ads in the search section. Previously, they integrated it into Reels.