Azbuka Vkusa will open Azbuka Daily at the LUKOIL gas station on Leningradskoye Shosse. This will be Azbuka Vkusa’s first franchised mini-market, the company reported in a statement.
The commercial area will be 171 m2. m., a mini-market will open on the territory of the LUKOIL gas station of a new format at the address Leningradskoe shosse, 63G. The assortment will include more than 1,000 items, mainly the retailer’s own brands: ready meals, drinks, food, etc.
The store’s product matrix was compiled by analogy with the classic convenience store of the Azbuka daily chain. The products will be delivered every day, the prices of the products will not differ from the prices in the distribution network.
This is the first store to be opened under a franchise regime and number 170 in the total number of store chains. The pilot project with LUKOIL will last six months and, based on its results, the companies will decide to extend it.
Azbuka Vkusa reported that they are considering b2b projects as a priority for the coming year: “Our goal is to ‘reach’ network customers in new locations, as well as expand the audience.”
Author:
anastasia marina
Source: RB
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