The number of prepaid orders in the M.Video-Eldorado network exceeded the demand on last year’s line by 3 times. Russians pre-order iPhone 15 Pro and 15 Pro Max with titanium cases more often than other models; The share of flagships accounted for 94% of the total number of pre-orders. The remaining 6% was shared between the younger models, iPhone 15 and 15 Plus.
It turned out that the demand for iPhone 15 in the stores of the MTS operator is 50% higher than for iPhone 14. Among these, 54% of orders were for older versions. It turned out that the iPhone 15 and 15 PLus were not popular either. At the same time, buyers mostly prefer smartphones with a 256 GB drive; On average, this accounts for 50% of pre-ordered devices.
iPhone 15 Pro and 15 Pro Max are the most ordered in MegaFon and Yota stores – 905 pre-orders. The most popular version is Pro Max with 256 GB permanent memory, followed by Pro and Pro Max with 512 GB permanent memory.
On Yandex.Market, 36% of all iPhone 15 purchases are the Pro Max version.
Source: Ferra
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