Tele2 announced the launch of its own brand. Batteries are already sold under the “Other Rules” brand and can be purchased in 700 operator stores in 37 regions of Russia. The company plans to expand its range with accessories and digital products.
Telecommunications operator Tele2 launched its first private brand, the company reported.
Products of the “Other Rules” brand are already sold in 700 Tele2 stores in 37 regions of Russia. The company decided to test the project with batteries. In the future, the range will be expanded with digital products and accessories.
It took Tele2 nine months to launch the white label. Later this year, the company will allocate a separate shelf for private label products in retail stores, and in 2024 it plans to allocate a display case for them.
Author:
Kirill Bilyk
Source: RB
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