TikTok is testing its partnership with Google to improve in-app searches

For some users, TikTok acts more as a “search engine” for news and information than a video platform. Later, popular app has started testing a new integrated search feature Google.

It was discovered by application researcher Radu Oncescu. functionality displays a small Google banner in the middle of TikTok search results. In other words, a simple text invites the person to a broader research on the subject.

To: Business Content, A TikTok spokesperson confirmed that the partnership with Google is one of the third-party integrations being tested by the platform. However, currently this feature is limited to only a few markets.

For example, North American vehicles TechCrunchwas unable to test the new search function within the video app. Apparently the same goes for Brazilian users.

Google integration reflects TikTok’s efforts to improve search capabilities. Recently, the video platform also started adding quotes from Wikipedia to the results of the most popular topics searched by users.

Teens are leaving Google for TikTok and other networks

The partnership between TikTok and Google is an interesting move for both parties. As noted, the video platform has invested in new tools to become a “unique app” for teens and eliminate the stigma of being a space for dances and viral videos.

On the other hand, Gigante das Buscas is aware that he is losing space to social networks. In 2022, Google executives announced: Nearly 40% of teens use apps to look for a place to eat lunch rather than using a search engine or Google Maps.

So big tech’s proximity to such a popular app is beneficial for both companies. Together, This shows the huge shift in the way people have started to use the internet and social networks in recent years..