The FTC’s antitrust lawsuit against Google revealed that Apple never seriously considered replacing Google as the default search engine on iPhones. According to Microsoft, Apple raised this issue primarily to negotiate more favorable terms with Google.
The lucrative deal between Apple and Google, which provides Apple with more than $20 billion in annual revenue, has been an important factor in maintaining the status quo. Apple reportedly has concerns about Bing’s ability to compete with Google on quality and features.
While Bing has briefly served as the default search engine for Siri and Spotlight in the past, it has never replaced Google in Safari, where most users search. Despite periodic discussions about a possible deal between Apple CEO Tim Cook and Microsoft CEO Satya Nadella, the default search engine on Apple devices remains Google.
Source: Ferra
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