Gmail Redoubles Efforts to Fight Spam

All of us who regularly use email have been victims of spam. These annoying messages fill up our tray and, even worse, take up disk space. GmailThe most popular email service is preparing a number of new features aimed specifically at eliminate spam. Or at least reduce it as much as possible.

From February 2024, Gmail will introduce a number of additional measures to combat spam. And Google is aware that the amount of spam in emails is increasing year after year. As users register on more platforms or leave their emails on more different websites, the risk that the address will sooner or later end up in the wrong hands increases.

Gmail will attract the attention of those who send a large number of emails every day. More precisely, 5000. First of all, They will implement a new email authentication system.. With this offering, Gmail aims to detect when an automated system is sending bulk spam.

Gmail will make it easier to block senders

There will also be movements on the user’s side. We’ve been asking for one specific case for years, and Google finally listened to us: Gmail makes it much easier to block a specific sender or unsubscribe from a newsletter.. In the latter case, those responsible for newsletters will have to implement an easy unsubscribe option.

You don’t have to go out of your way to stop receiving spam from a specific sender. It should take a simple click. That’s why we require large senders to provide one-click unsubscribe options for Gmail recipients.

Currently, finding these options can become difficult, especially for those users whose knowledge of the service is not sufficiently developed. Additionally, in the case of newsletters, we often have to go directly to websites to unsubscribe. Fortunately, next year these tedious processes should be behind us.

Gmail will also provide the necessary tools to ensure senders don’t have any hassle or excuses when adapting to the new rules.

“We created these requirements based on open standards so that once senders implement them, everyone who uses email will benefit.”

Gmail’s third and final anti-spam measure is limiting the number of emails a sender can send in a certain period of time. Thus, they will protect Gmail users from being bombarded with spam. However, it appears Google needs more time to finalize this restriction as it will be implemented later than previous ones. However, they emphasize that this will be a unique innovation in the field of email.