Ferrari began accepting cryptocurrency payments from US customers

Ferrari Marketing and Trade Director Enrico Galliera told Reuters. The company will accept payments through the BitPay service. According to the top manager, the prices will be the same: the manufacturer will not charge additional payments to those who buy in cryptocurrencies.

According to Galliera, with this decision Ferrari decided to respond to a market request, since many of its clients invest in cryptocurrencies.

“Some [наши покупатели] They are young investors who have made a fortune in cryptocurrencies. Some make more traditional investments, but want to diversify their portfolio,” says the company director.

The company also plans to start selling cryptocurrency cars in Europe in the first quarter of 2024, after which it will expand this opportunity to all countries where digital currencies are used as a means of payment. The list of accepted cryptocurrencies may vary by country.

One of the reasons why most companies avoid using cryptocurrencies is the environmental concerns associated with the high energy consumption of mining. In 2021, Tesla stopped accepting Bitcoin as a means of payment due to environmental concerns.

Galliera said miners have recently reduced carbon emissions from their operations through the use of new software and greater use of renewable sources.

Additionally, Ferrari is confident that the decision to start accepting payments in digital assets will help the company reduce its carbon footprint.

“Our goal of achieving carbon neutrality by 2030 across our entire value chain is absolutely confirmed,” Galliera emphasized.