YouTube introduced an update to its mobile application that includes a feature to combat disinformation. Platform will launch a news center with videos from authoritative sources. In addition, YouTube announced a program to encourage news organizations to produce short films (Shorts).
The new news hub comes in response to the growing wave of fake news on the platform. After the recent bombing of Gaza, some social networks have become a hotbed of misinformation, so YouTube wants to change that. For this purpose it will be implemented section that will support prestigious agencies and media.
To access the news center, YouTube will use the newspaper (newspaper) icon on the home page and in search results. Opening a video activates center in which the user can view additional information about the event. The section will be divided into categories including latest updates, live news, explainers and short videos, and other related events.
Although YouTube did not disclose the criteria for selecting sources, we can see some famous names. In the simulated image the lines look like this: ABC, SkyNews, CBSor Associated Press. News center will be available in 40 countriesso we think the platform will use local news outlets to show content in their language.
“YouTube has long been a home for news viewers to learn more about the world and the news industry,” said Brandon Feldman, director of news partnerships and civic affairs at YouTube. “Now more than ever, we remain committed to providing people with high-quality information they can trust, especially during elections, unrest and natural disasters.”
YouTube wants more short news
Another important statement concerns strategy promote short videos on the platform. YouTube has announced the News Shorts Innovation Program, an initiative aimed at making Shorts easier to produce. Company will offer financial and technological support to enable media to create videos Short duration.
The technology company will give $1.6 million to 20 organizations in 10 countries, including Univision, AFP and Mediacorp. YouTube will send experts to these companies to help develop a concise content strategy and video production best practices. “Our goal of the program is to empower innovative news publishers who are interested in harnessing the power of short-form news but lack the resources to do so,” he said.
Although YouTube has expressed concerns about short videos and their negative impact on traditional video, the truth is that it is the format most popular among new generations. Internal data provided Financial Times showed that content creators prefer short videosbecause they have more opportunities to earn income.
Strategy encourage the creation of news in this format This would not only have greater coverage, but also will help reduce the impact of misinformation this is prevalent on platforms like TikTok. “We’ve already seen the innovative coverage that can happen when media outlets lean toward short form,” said Jeff Samek, director of news product management.
New YouTube News Hub will be available in more than 40 countries inside the mobile application. Its implementation will be gradual, so it will not be available to all users at the moment. The technology company has confirmed that the feature will come to desktop and living room (TV) computers at a later date.
Source: Hiper Textual
I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.
