Japanese television showed a commercial for the popular green tea Oi-ocha ketekin-cha, “advertised” by a female model created by AI-model and an artificial intelligence developed by Itoen. According to research by the General Problems Research Institute of Japanese Television Advertising, this is the first experience with such advertising videos in the country.
The data was obtained from a study examining 1.017 million advertisements aired on Japan’s five largest TV channels between November 20, 2016 and August 7, 2023.
“AI-model company and Itoen company became the first company in Japan to use artificial intelligence model in a TV commercial for green tea “Oi-ocha ketekin-cha”,” the companies said in an official press release.
Source: Ferra
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