Meta launches broadcast channels for Facebook and Messenger

Meta this Wednesday (18) initialization of transmission channels for Facebook And Reporter. This feature is similar to what is already available on WhatsApp and Instagram platforms, which are also owned by the tech giant. The new feature will be available to page administrators.

following your style one-to-many message sharingAs the company explains, the tool offers a new option to appeal directly to your followers. Is to develop ideas increase engagement and bring the public closer to creators and public figures.

Those responsible for Pages will have a range of resources to communicate with their audiences, such as: Send behind-the-scenes photos and videos and share voice messages For a more original expression. Another interesting function is surveysThis makes it possible to get instant feedback from the community.

It is worth emphasizing that Only administrators of Facebook and Messenger broadcast channels will be able to send text messages and other content. In return, everyone who signs up will have the opportunity to react to posts and vote in polls, just like in WhatsApp channels.

Available soon

This is the ability to create transmission channels at the first moment only available to a small group of users. Page admins should check the availability of the function in the profile settings, having the option to join the waiting list in case the resource is not released.

According to the target, guess is the tool will be available to everyone in the “next few weeks”. Once the channel is created and the initial content is posted, followers will receive a unique notification asking if they want to join that group and will automatically receive new messages.

Some of the Facebook and Messenger broadcast channels that are currently operational include: Netflix, The Dodo, WWE, League of Legends, Goldmine Telefilms and the International Cricket Council. To register, just visit the official pages.