Call tracking service Calltouch (call tracking is a technology that determines the advertising source of a call) has shifted its positioning toward an omnichannel marketing platform. A representative of the company informed RB.RU about this.
The company clarified that the transition from the previous format to omnichannel is fluid, which is why Calltouch invested only in the advertising campaign. The company representative did not reveal the exact amount of these investments.
“Last year, almost all companies faced a drop in coverage, limited inventory and a decrease in the flow of potential customers. We analyzed what was missing in the market and launched tools to attract customers and reactivate the base,” said Calltouch Commercial Director Arthur Sargsyan.
Thus, Calltouch now offers the launch of programmatic advertising, SMS sending, monitoring of the work of the sales department and increasing website conversion. The platform also allows you to analyze the entire customer journey, sales funnel and automate reporting on 30 business metrics in detail.
- Calltouch was founded in 2012 as a call tracking service. The legal entity Koltach Solutions LLC has been 100% owned by Mango Telecom LLC since September 2020.
- According to the Kontur.Focus system, Calltouch’s revenue in 2022 reached 832.5 million rubles (an increase of almost 15% compared to 2021), net profit: 168 million rubles against 134.3 in 2021 .
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
