Can artificial intelligence put an end to gambling addiction?

Pathological gambling, also known as pathological gambling, is an addictive disorder characterized by persistent, repetitive, maladaptive gambling behavior that results in clinically significant impairment or distress. The main problem is that the player, exclusively involved in the game, neglects or abandons other realities, such as personal, family, social or work; That is, the game completely changes your life.

Can artificial intelligence (AI) put an end to this evil? At least that’s what he thinks. Roberto Müller, CFO of Playdoit, first online gambling house 100% Mexican.

Mordor Intelligence estimates that online casinos in Mexico have an annual growth rate of 11.5%.

“The pandemic has been a major impetus for the use of these platforms. Millions of people took refuge in their homes and looked for new entertainment. Online gambling houses provide accessibility and security that matches what the user is looking for,” says Roberto Müller.

How you can control gambling addiction using AI

“Online gambling companies in Mexico have time to set limits and use technology to their advantage to prevent the rise of gambling addiction in the country. Let’s remember that in the United States we’re talking about putting restrictions in place to prevent this condition from increasing,” Mueller says.

According to the Association of Permit Holders, Operators and Suppliers of the Entertainment and Gaming Industry in Mexico AC (AIEJA), in Mexico the rate of gambling addiction is estimated at 1.3% of gamblers.

Playdoit started with the Responsible Gaming criteria before they became mandatory for online casinos.

Among the main measures is the introduction of gaming limits: both experienced and new players have a limited amount of time on the platform, as well as a maximum amount of money for their entertainment.

Likewise, the firm has introduced instant payment systems and is looking for alliances with other companies such as OXXO that will make it easier for players to collect the money they receive and use it for their personal purposes. Additionally, a deposit limit is allocated for the user in order to establish amounts that do not affect the personal or family economy.

“Today we are trying to conduct more advertising campaigns to convey to the public the importance of responsible gaming and setting your own limits in the game,” adds the Playdoit specialist.

According to Mueller, there are new areas of opportunity that can be addressed with the latest technology.

“Gaming houses are able to better control the time and money they allocate to their profiles on platforms thanks to systems that track each user and work with Artificial intelligence“, explains the manager.

AI can detect gaming behavior, interrupt the gaming session, and redirect people to where they can get help.

Likewise, using software Identity verification using biometrics will optimize platform security and eliminate the possibility of minors logging onto these platforms.