it’s so obvious Spotify In order not to be completely dependent on music (which, of course, will always be his main business), he is intensely searching for the market. The fact is that the company itself announced that it will soon offer its users the opportunity to use audiobooks. And this will be its third leg after songs and podcasts.
This type of content lets you listen to a narrated book so you don’t have to read it (or take advantage of times when it’s hard to walk). It is true that the acquisition of Findaway, which operates in this segment of the market and is already part of the market, is still pending approval. very meaningful move. The truth is, the Spotify CEO has sanctioned the descent with all laws when it comes to offering audiobooks.
What does this move from Spotify mean?
a good radical change in the audiobook market. Currently, companies that offer this type of content have a very clear way of working: buy the content (usually for amounts over 10 euros) or alternatively, monthly fees that allow access to a catalog and are usually priced at $15. Euro more or less. And that will be radically different from what Spotify had in mind. Keep freemium model characterizes all its products.
That is, having access to audiobooks with advertisements to protect the health of the business and a payment account so that you do not have to listen to them if desired. The first is that which will destroy the foundations of what has been known to date, because creators or publishers monetize their posts and personally manage your business. Additionally, this will allow it to come from somewhere. users collectively.something that won’t happen right now, because audiobooks are a niche product right now.
Processed dates
Without specifying a specific one by Spotify, everything indicates it will. next year Users who have an account in the cloud service we are talking about tell us when they can benefit from audiobooks. The truth is that this decision is very positive for the company to diversify its business and users will likely benefit greatly. Because it was not possible to find such content as before.
Now it remains to be seen whether there is a sufficient claim. top creators they decide to put their innovations on the platform or they prefer the business model that companies like Amazon or Audible have.
Source: Cincodias Elpais
