One of the bosses of WhatsApp, Will Cathcart, gave an interview to the African publication Folha de Sao Paulo.
During the meeting, they discussed the future of the messenger and how Meta (organization banned in the Russian Federation, recognized as extremist) implementation on it. When asked about advertising in the app, Cathcart noted that the company “will not advertise in conversation or chat lists.”
According to Will, advertising may appear in the future for a reason (similar to Stories) and on public channels. The forms of providing separate payment in some private relationships are also not taken into account.
One of the main sources of WhatsApp’s income is the WhatsApp Business API, which offers special tools for small and large companies. This business is valued at $10 billion a year, and only through its messenger can its income increase without resorting to advertising. [9to5]
Source: Iphones RU
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