Vkusville bought the brand and the main assets of the Anderson chain. The cost of one factory and one brand of kitchens is estimated at 600 to 800 million rubles.

Vkusville bought the Anderson coffee brand and assets

The deal will allow the retailer to expand the consumer pool and product delivery channels of its brands, according to analysts, Kommersant writes.

The Anderson network was founded in 2009 by Anastasia Tatulova. It includes a confectionery factory and about 40 cafes, which operate mainly as a franchise in Moscow, Moscow Region, Tyumen, Nizhny Novgorod, Voronezh, Krasnodar, Arkhangelsk, and also in Kazakhstan.

Three years ago, Tatulova herself valued her business at more than a billion rubles. The publication’s interlocutors reported that Vkusville had been looking for assets in the restaurant market for acquisition for a long time and that Anastasia Tatulova might want to close the business due to “administrative pressure.”

  • In April 2022, Anastasia Tatulova wrote a statement to be relieved of her duties as ombudsman for the protection of small and medium-sized businesses. She has held this position since July 2020. Tatulova reported that she disagreed with the state about what needed to be done, was tired of the way businessmen’s problems were now being resolved, and faced pressures on her and her family. she.
  • He later announced the launch of a “large-scale operation” to expel her from the country. “Mask shows” are held in establishments and “authority officials” “probably plan to introduce something.”

Author:

Karina Pardaeva

Source: RB

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