The first phase of testing the innovation will affect 1% of Chrome users in early 2024, and a wider expansion of third-party cookies will begin in the third quarter of the same year.
Cookies used by websites to track user activity help advertisers create personalized advertising profiles.
However, this also leads to loss of privacy due to tracking of visits to sites and pages. Google is committed to reducing user tracking while protecting access to online services.
The initial testing phase is critical to identifying and resolving web compatibility issues.
During the testing period, workarounds and user controls to manage exceptions will be introduced for each top-level domain in Chrome. This will minimize the possibility of malfunction.
With third-party cookies disabled, advertisers are expected to start using Private Sandbox APIs to limit the sharing of user data with third parties.
Source: Ferra
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