On the site of the former Decathlon brand store that left Russia, in the capital’s Aviapark shopping and leisure center, the first boutique of the multi-brand sporting goods chain Desport was inaugurated. On a land of 5 thousand square meters. m presents more than 3 thousand articles.
Today, the merchandise warehouse and 35 Decathlon stores in various shopping centers are owned by the ARM company (it also owns the Mango franchise). Desport does not abandon these facilities, the warehouse has already returned to operation. The company also retained the Russian team Decathlon.
The old facilities of the defunct brand will also be used. By the end of the year, Desport intends to launch 10 stores, most of which will open their doors before December 15, Matthieu Cobarrer, marketing director of the multi-brand chain, told the TASS agency.
The new stores will offer products for more than 60 sports. Among them are our own brands, the production of which is already established in Russia, which will appear on the stands in January-February 2024.
After locations in Moscow, Desport intends to expand in St. Petersburg. The company also promises to open an online store in 2024 (the speaker calls it the “first goal” of the new year).
Author:
Ekaterina Alipova
Source: RB
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