In 2024, Holodilnik.ru plans to open more than 120 single-brand stores of Chinese, Russian and Turkish household appliances in Moscow, Yekaterinburg, St. Petersburg and other cities with a population of more than one million. Brands include Haier, Candy, Hisense, Grundig, DeLonghi, Kuppersberg, Weissgauff and others.
The company will be a retail operator and the stores themselves will belong to the brands. Kommersant writes about this with reference to commercial director Alexey Pogudalov.
Holodilnik.ru expects to receive up to 15% of its revenue by the end of next year. Experts predict that the number of single-brand hardware stores in Russia will continue to grow, but to achieve good results, significant investments in marketing will be needed, they noted.
Author:
Karina Pardaeva
Source: RB
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