The demand for products from Russian designers is 3.5 times higher than the demand on the average card of the Avito platform in the Fashion category. The head of this category in the company, Nikita Shashkevich, spoke about this. At the same time, in general, users began to purchase products from the middle price segment less frequently, giving preference to the lowest ones.
Shashkevich spoke about the company’s collaboration with domestic manufacturers and highlighted the growing interest of site users in this type of offers. In total, there are now more than 46 million ads in the Fashion category.
“We saw that the demand for Russian designers is on average 3.5 times higher than for the average fashion card we have. I mean the ability to click on ads,” said Shashkevich, quoted by the TASS agency.
At the same time, users remain interested in global brands, particularly those that have officially left the Russian market. Among the most requested in October are Zara, Adidas, Nike, Stone Island and Massimo Dutti.
Shashkevich also spoke about the lack of demand dynamics in luxury product categories. Thus, as of 2020 it represents 10% of the market.
He noted a trend toward “sliding toward the lower price segment.”
“That is, the remaining 90% before seemed like 40% and 50%; Now 20% stay in the middle segment, the rest goes to the lowest price segment,” he clarified.
Previously, Avito allowed checking the authenticity of a particular brand item. Confirmed products are marked “Original”. In the summer, a new section appeared on Avito with advertisements for proven items from premium brands.
Author:
Natalia Gormaleva
Source: RB
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