Threads arrives in Europe with a very important change

After several months of waiting, Threads arrives in Europe. Reportedly Wall Street MagazineMeta is working on launching its X (Twitter) clone on the old continent. during December. Thus, it may only be a few days before the platform becomes available in countries in the region.

The above-mentioned media claim that the social network will aim to attract about 40 million users per month in Europe. It will therefore try to regain some of the ground it has lost in recent months, despite the initial furor over its launch. Let’s keep in mind that Threads added over 100 million users in its first 5 days, but the appeal didn’t last long.

It is assumed that currently the meta service only has 73 million monthly active users World. The figure is a far cry from the more than 360 million users of X (Twitter) and the 1,000 million that Mark Zuckerberg set a goal for himself after the premiere in July.

The most exciting thing about Threads launching in Europe is what it will bring very important change and is critical to meeting regulatory requirements. Apparently social network can be used without an account. This will allow the platform to be used “for consumption”; That is, seeing other people’s publications, but not being able to make your own. Those who want to share content will have to create a dedicated profile or link an existing Instagram profile.

Threads will try to conquer Europe

One of the news that made the most noise after the launch of Threads was its absence from European countries. The decision not to offer the social network in the region had a fairly clear motivation: In its original state, it did not comply with European regulations regarding user privacy..

Meta has come under the radar of European Union regulators several times for its handling of Facebook and Instagram data. In fact, the company suffered severe fines for not complying with the law. So it makes sense that they decided to wait a little longer before debuting in the region.

While Menlo Park officials haven’t yet confirmed when Threads will be available in Europe, it looks like the platform is going through a very interesting gestation period. Since its premiere in July, it has included many features and improvements, such as a 100% functional web version, feed a chronological order of the accounts you follow, a button to edit posts, and even the ability to delete a profile without losing your linked Instagram account.

Let’s remember that, in principle, European users could use alternative methods to access Threads. The two most popular were connecting via a VPN or, in the case of iOS, downloading the app using a non-European Apple ID. However, both options were blocked a few days after the platform became available.

Can Threads capitalize on the new controversy surrounding Elon Musk and X (Twitter) to attract an audience in Europe? We’ll find out in a few days or weeks.