On December 5, M.Video-Eldorado began rebranding and changed its logo. The letters became larger, only the letter “M” remained in italics and the font “video” was printed. This was reported to RB.RU by the group’s press service.
The red color in the identity has become brighter and more comfortable on the eyes when viewed from a smartphone or computer, the company noted. Additionally, the descriptor “Chief Technology Expert” appeared. The updated logo can now be seen on the store’s website.
M.Video submitted an application for a new logo in August 2023. The development of the new “face” was carried out by the branding agency LINII, which previously renamed the X5 Group and the Vkusville chain. M.Video did not reveal the cost of the update.
Existing store signs will be updated as old ones wear out and new stores will open with a modified logo.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
