Pantone has identified the main color of 2024

According to the institute’s description, this peach hue is “warm and welcoming” and speaks of the desire for unity with others. The organization believes that this color creates a connection between taste, vision, touch and smell.

Pantone’s Color of the Year influences product development and purchasing decisions in many industries, including fashion, home furnishings and industrial design, as well as product packaging and graphic design.

The Pantone Institute chose Viva Magenta 18-1750 as the main color of 2023. It is a natural shade from the red family that expresses strength and inner energy.