HE YouTube announced its service. shorts being watched by more than 1.5 billion Proportion of users logging in each month. In September 2021, TikTokthe main competitor in this “market” had 1 billion monthly users – and we haven’t had the numbers updated since then.

Youtube Shorts less than two years ago reels and especially TikTok, which helped popularize short videos. They all basically work the same way: timeline It’s unlimited with content mostly lasting between 15 and 60 seconds and you can make your own in the app editor. Filters, music and transitions are free to use, and the product will be distributed by the algorithm, not just to its followers.

As a spin-off of its investment in Shorts, YouTube highlights Shorts’ ability to drive viewers to traditional long video channels. According to the company, its platform will “best reflect the reality of today’s audience”, dividing time between fast-paced content and more immersive videos. Short films, then, will be a way for creators to reach a new audience that could potentially become more regular in long-form videos.

According to Tara Walpert Levy, Vice President of the Americas at YouTube, “Channels that upload both short-form and long-form content experience better overall watch time and subscriber growth than those that upload only a single format.”

TikTok is also trying to “gain space”. videos up to 10 minutes in your endless supply. It would be a way to attract creators who are currently on Youtube. This update has not yet reached all places where the app is used.

TikTok was estimated to reach 1.5 billion monthly users sometime this year.

Source: Tec Mundo

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