Chinese smartphone brands became popular for the first time in the combined retail network of MegaFon and Yota.
The leader among all brands was Realme with a 20% share of sales. Next come Honor (19.4%) and Xiaomi (19%). Apple’s share of sales fell to 8%.
TOP 5 smartphone brands by sales in volume terms:
1. Realme: 20%
2. Honor: 19.4%
3. Xiaomi: 19%
4. Techno: 17%
5. Samsung: 12%
The most popular smartphone was Honor X6 with 64 GB memory. It is also the leader in the price category up to 20 thousand rubles. It is followed by Realme C30s and Honor X8. In the category of 20-50 thousand rubles, Infinix Note 30 Pro took first place.
The first place among expensive smartphones in popularity is occupied by the iPhone 13.
Smartphone industry giants Apple and Samsung schematically track the audience of subscribers in Russia. Deliveries of devices from these brands continue to occur regularly, but there is an obvious lack of marketing activity and price increases. As a result, we see market leader share results.
— Director of the Department for Strategy and Sales Development at MegaFon David Borzilov
In 2022 the situation was different. The leadership between them was shared by Samsung (24%) and Xiaomi (24%), Realme (21%) was in third place, Tecno was in fourth (11%) and Apple was in fifth (10%). And in 2021, the ranking was led by Samsung with a share of 39%, then lost to Xiaomi (29%), closing the top three with Apple with a share of 12%.
Source: Iphones RU
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