Most of the social networks are launching short video services. TikTok impacted the way users consume content. However, an administrator of the platform says it can be a dangerous path.

Blake Chandlee, Head of Global Business Solutions at TikTok, Facebook e.g. “They built their entire algorithm around the social graph. That’s their core competency. It’s not ours,” he explains. The manager worked at Facebook for 12 years and joined the TikTok team in 2019.

If you’re still quoting Chandlee, Facebook is trying to copy TikTok, will have issues and will likely offer a lower experience. Here’s how TikTok is viewed internally: an entertainment platformand that will be an important difference.

Will Facebook Copy TikTok?

Tom Alison, Facebook’s head of apps, believes TikTok is “stealing more and more shares” from the social network it works on. Earlier this year, Mark Zuckerberg also recognized the power of competition and said, “This is why it’s so important in the long run that we focus on the reels.”

Facebook plans to become its “rival” by suggesting content even if it isn’t shared by friends. Messenger and Facebook will also be brought together again, mimicking TikTok’s messaging functionality.

Tom Alison believes Facebook hasn’t seen “how social this format can be.” However, some employees and the head of practices have already expressed concerns that the company is acting too aggressively and risks losing its original essence. “They just won’t have it. [a experiência do TikTok] At Facebook, unless you completely deviate from Facebook social values, which I don’t think will happen,” says Alison.

Owner of the social network Meta is experimenting with the video feed format on Instagram with the Reels platform. In addition, Facebook also has its own version of functionality that now also allows streaming short videos from PC.

Source: Tec Mundo

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