Analysis of the ratings of the media presence of representatives of the business elite of the Russian Federation “League of Outstanding Entrepreneurs-2024” showed that in terms of the number of mentions, the leaders were the president and the president of the board of directors of VTB, Andrei Kostin. and the director of Sberbank, German Gref. The study is carried out every year by Kommersant and summarizes the indicators of 18 ratings of mentions of people in the media and the Internet in various contexts.
Qualifications taken into account in the 11th annual project “League of Outstanding Entrepreneurs” and its leaders:
- The most mentioned in the media are German Gref (12,251 mentions), Alexey Likhachev (11,038) and Roman Rotenberg (10,926).
- The most mentioned in the print media are Oleg Belozerov (645), Andrey Kostin (441) and German Gref (391).
- The most mentioned on the Internet are German Gref (9235), Roman Rotenberg (8460) and Maxim Sokolov (7242).
- The most mentioned on television and radio are Roman Rotenberg (1820), Alexey Likhachev (1045) and German Gref (685).
- The most important (mentioned in the headlines) are Roman Rotenberg (5,045), German Gref (3,464) and Oleg Deripaska (2,258).
- The most talked about (citations mentioned) are German Gref (4560), Maxim Sokolov (4219) and Andrey Kostin (3403).
- The most requested (number of search queries) are Tina Kandelaki (95978), Pavel Durov (95855) and German Gref (57743).
- The closest to power (in the same sentence as VV Putin) are Alexey Miller (2453), Andrey Kostin (1082) and Sergey Chemezov (841).
- The largest amount of money (next to currency icons): German Gref (2545), Andrey Kostin (2525) and Vladimir Potanin (1360)
- The main sellers and buyers (along with the words “sale”/“purchase”/“transaction”) are Maxim Sokolov (1695), Roman Abramovich (1602) and Vladimir Potanin (1520).
- The most sanctioned (context – sanctions): Mikhail Fridman (1769), Pyotr Aven (1129) and Roman Abramovich (1111)
- The most scandalous (context – courts): Oleg Deripaska (1089), Mikhail Fridman (918) and Alisher Usmanov (479)
- The most critical are Andrey Kostin (567), Oleg Dripaska (542) and German Gref (482).
- The most charitable: Vladimir Potanin (1016), Alisher Usmanov (252) and Andrey Melnichenko (251).
- The most connected (mentioned on social networks) are Pavel Durov (9736164), Igor Rybakov (4173392) and Arkady Novikov (615166).
- The most popular on individual social networks are Pavel Durov (Telegram, VK, X), Igor Rybakov (YouTube, Instagram*), Anastasia Tatulova (Facebook*)
- Top 10 of the Russian Federation according to wealth in the Forbes world ranking: Andrey Melnichenko, Vladimir Potanin, Vladimir Lisin
- Top 10 of the Russian Federation according to wealth assessment in the Bloomberg rating: Vladimir Potanin, Leonid Mikhelson, Vagit Alekperov
At the same time, in terms of cumulative presence in various ratings in 2023, the most mentioned were Andrey Kostin, present in 12 of 18 ratings, and German Gref (he is in 11).
Also among the leaders are Roman Abramovich (9), Chairman of the Board of Directors of Gazprom Neft Alexander Dyukov (8), Director of AvtoVAZ Maxim Sokolov (7), Founder of Rusal Oleg Deripaska (7), General Director of the state corporation Rostec Sergei Chemezov (7), president of the Interros holding Vladimir Potanin (7), chairman of the board of directors of Gazprom Alexey Miller (6), co-founder of LetterOne Holdings and founder of Alfa Bank Mikhail Fridman (6) and creator of the social network VKontakte and Telegram messenger Pavel Durov (5).
The publication’s analysts noted new faces in the ratings:
- For the first time, Deputy General Director of Gazprom Media and head of the TNT channel, Tina Kandelaki, was among the most in-demand.
- For the first time, Alexey Kudrin, who left politics for business and took a position at Yandex, appeared in the ranking of the “closest people” (separately, the researchers emphasized that “there are practically no representatives of private companies left in public space.” with the president”).
- The proximity to “friendly currency” designations brought a dirham lover, Moscow Stock Exchange head Yuri Denisov, and a rupee lover, former Otkrytie head Mikhail Zadornov, to high positions.
- A leading place in the ranking of buyers was occupied by Ivan Tavrin, whose holding company Kismet Capital Group was actively buying up the business of brands leaving the Russian Federation (Henkel, Melon Fasion Group, etc.),
- and the owner of the Anderson family cafe chain, Anastasia Tatulova, rose in the ranking of the most “chains” due to the abandonment of Oleg Tinkov, who renounced Russian citizenship.
In addition, the researchers highlighted several points: compared to the previous year, mentions of charitable activities of businessmen decreased sharply, but at the same time, Russian billionaires regained their positions in world rankings by volume of assets, again increasing its capital after a sharp drop in 2022.
* belongs to the extremist recognized and banned in the Russian Federation Meta
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.