Yandex Shop launched its own brand of selective products, Lavka 100, the company announced. For the new brand, the service selects special products: both rare cheeses and unusual desserts are presented.
It should be noted that this is the first Lavka brand with products in a higher price category than products from the range of the classic service brand.
Some products of the new brand are already available for users in Moscow and St. Petersburg.
Under the new brand, the service will launch 100 products, based on the number in the brand name. Lavka will create products together with Russian agricultural production and local suppliers of premium products.
The “100 Store” layout was created using the YandexART neural network in the “Masterpiece” application. The basis of the visual concept is associations with the presented products, the image on the packaging of each type of product is unique.
In addition to “Lavka 100”, the service is also developing its own brand “Iz Lavka” (created in summer 2020). The proportion of sales of products from its assortment averages 16% and in some categories reaches 80%. The product range of the Iz Lavki brand includes more than 600 products.
Author:
Anastasia Marina
Source: RB
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