The Deep Mind project, with Russian roots, which creates educational programs that solve problems of stress and burnout among employees in companies, attracted the first investment of $200,000 from a group of private investors.
Experts estimate the wellness market in Russia at one billion rubles and consider it promising. They also point out that these programs are in demand mainly in large companies.
In total, four investors invested in Deep Mind, including coach Alisa Levchenko-Plekhanova, the names of the remaining investors were not disclosed, the company informed RB.RU.
The investments will be used to expand the team and develop expert high-tech products. Before the current investment, the company was developing organically, “without raising money and practically without investing in growth,” said a representative of the project.
“The company’s mission is to create a meaningful and healthy society. To implement this mission, deep mind has been consulting with senior management for 4 years and carrying out educational and facilitation programs in the b2b market based on modern psychology and embodied and contemplative practices,” the company said.
Deep mind was founded in 2019 by Max Rodin (ex-Timofeev), a professional facilitator and teacher of mindfulness practices. Revenue from the project in 2023 amounted to 20 million rubles, up from 10 million in 2022. At the current stage, the project estimates its cost at $1.1 million.
The estimates of the experts consulted by RB.RU are close to this figure.
“Judging by the amount of investment, the valuation was between $0.5 million and $1 million, which is not bad for an early stage in Russia,” said United Investor co-founder Alexander Gorny, adding that the market can be described as “large”.
The founder of the analytics platform Dsight, Arseniy Dabbakh, estimated deep mind at $0.7 million, taking into account the growth and potential in the coming years.
“This is not yet a digital product and it is difficult to scale it up, both in terms of sales and implementation,” Dabbah noted, noting that if investors help the company reach a broader level of customers, the evaluation of the project will change. .
The founder of Dsight estimated the wellness market in Russia at about one billion rubles, noting that it is growing and quite promising. The programs are in demand mainly in large companies, the expert added.
Deep mind really works with medium and large companies, solving the problems of stress and burnout of employees in companies. Among its clients, the startup mentions Yandex, Qiwi, Avito, Tinkoff and, outside the Russian market, PandaDoc, InDrive.
- Avito informed RB.RU that Deep Mind will be a partner of the company in 2022 as part of the less stressful training program. “This year Avito is considering the possibility of further cooperation in the field of wellness programs,” added a company representative.
- Tinkoff also confirmed that they worked with the deep mind: the company gave a lecture on meditation. At the time of this publication, Yandex and Qiwi did not respond to RB.RU’s request about the form of cooperation and the results.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
