Mixed reality will also affect your business

The current hot topic is the technology developed to integrate the real world with the virtual world using augmented reality glasses. Innovation allows interacting with objects and digital environments as if they were part of the physical environment. Apple’s announcement that it would enter this market significantly made the subject popular.

Apple’s version of the glasses is already available in China and arrived in the US this month. Until then, this market was dormant due to the poor performance of Meta’s virtual reality headsets in recent years.

The high purchase cost of the headset still makes its large-scale sale unattainable. The expectation is that the value of these devices will drop significantly as more companies enter the market competing for market share. The prediction is that the product will become widespread only if Chinese and South Korean companies have the capacity to produce the product on a global scale.

According to Mordor Intelligence data, this market is expected to grow 41.8% at a compound annual rate during the forecast period (2022-2027). Mixed reality is becoming increasingly popular in business processesIt is adopted and expected by the public who expect lower investment costs to purchase new integrated connectivity equipment.

This is a completely new technology that brings unprecedented insight into our routine and interactions with brands, products and people. What was previously seen as something futuristic will soon become part of our social context. Although this brings with it many issues regarding data privacy, it is a trend that is here to stay.

One of the biggest concerns relates to the ability to track and store data and what to do with that information. As the adoption of this technology increases, security as well as privacy and ethical issues in its use will come to the fore.

Each sector will have its own unique challenges and opportunities regarding the use of this resource. Successful integration of mixed reality can increase companies’ innovation and competitiveness Apart from the entertainment use of headsets, new ways of visualizing business, presenting products to consumers, promoting brands and engaging the public in specific contexts are beginning to emerge in the most diverse sectors of the economy.

The development of this technology in the context of education and health is an important foundation. It is important to better understand the negative impacts on society. Any product that can create addiction or distract people from reality for a long time must be controlled, just like other screens.

In this case, we are talking about a possible information overload that people will be exposed to. Therefore, it is important to include experts in all discussions to ensure the responsible development of this market.

Whatever the differing opinions, technological progress is indisputable and increases the possibilities for comprehensive products, on-site training, and communicating with people in global contexts. Although it is not yet an accessible technology, Companies willing to make effort and investment in this new environment can increase innovation and gain competitive advantages in your niche.

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Adriana Campos holds a degree in Marketing and Advertising with a focus on Big Data from ESPM, as well as a degree in Creativity and Leadership from Stanford University. She is the founder and CEO of Adtail, one of Brazil’s leading full-service digital performance marketing agencies.