According to research, YouTube became the most watched video platform in Brazil in 2023

Despite intense competition HE YouTube Isolated is the leader among online video platforms in Brazil from the perspective of the audience. According to a survey conducted by Kantar Ibope Media, the Google service was the most watched service by the public on television throughout 2023.

According to the research, The platform is preferred by 16.1% of viewers who participate in this type of service on TV. According to a recent survey, it outperforms rivals such as Netflix (4.3%), TikTok (3.9%) and Brazilian Globoplay (0.9%) by a large margin; It leaves its foreign competitors behind in terms of the number of subscribers.

Other participants in the survey include Amazon Prime Video (0.6%), HBO Max before the name change (0.3%), and the Star+ and Disney+ duo (0.2% each).

Generally, Last year, Google platform’s pay TV audience doubled. Only open channels signed up for a higher audience from the service.

First place is not specific to the country. Latest Nielsen data in the United States also puts YouTube first in the country across video platforms.

“Linear” TV still dominates viewership in Brazil

The survey shows that 26% of Brazilians who own a Smart TV access online video platforms. This percentage is much smaller than the 74% who prefer or have access only to so-called “linear” channels with time-fixed programming.

This part 64.5% watch open TV, 9.8% watch paid channels or by subscription.

However, it is worth noting that the study has some limitations. HE does not account for consumption of digital platforms on other devices such as mobile devices. In this regard, TikTok and Instagram (via the Reels vertical video format) are likely to be better positioned.