The number of users who used paid subscriptions in Odnoklassniki for more than a month increased by 62% in 2023 compared to 2022, while the total volume of paid audience in 2023 amounted to almost 8 million people, remaining at the level of 2022. This is stated in a message on the social network.
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According to OK’s own data, in 2024 the demand for paid services among the audience continues to show growth: in January-February, subscriptions were purchased 1.5 times more than in the same period last year.
The social network considers subscribers “OK’s most loyal audience, who activate the automatic renewal function of the services and use them for a long period of time.” Half (51%) of subscribers have an average lifespan of more than six months.
The main audience that purchases OK subscriptions are users between 35 and 54 years old. At the same time, the audience between 25 and 34 years old showed the greatest growth in the number of subscriptions over the past year. The largest number of paid subscription holders are residents of Moscow and the Moscow region. The top five regions also included Novosibirsk, St. Petersburg, Krasnodar and Yekaterinburg.
In total, Odnoklassniki has three subscriptions: “Invisible”, “All inclusive” and “Music without limits”. All-Inclusive users can give an unlimited number of gifts for free. “Invisible” allows you to completely hide your activity from other users. “Music without limits” allows you to listen to music even when the phone screen is locked, disables audio advertising and allows you to download tracks.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
