In 2023, almost 550 thousand sellers worked for Wildberries and Ozon. By the end of this year, their number may increase by one and a half times, up to 700,000. Forbes writes about this citing data from Data Insight.
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According to analysts, last year the volume of the online retail market in Russia exceeded 7.9 trillion rubles (an increase of more than 36%), and the number of orders – 4.5 billion (76%).
Experts explain the increase in the number of sellers on the marketplaces by several factors: organic growth and the entry of new sellers on the platform, as well as the resumption of activities of sellers who had previously suspended sales. The main growth will come from constantly active sellers, those for whom selling on the markets has become a professional activity.
According to Wildberries and Ozon’s own data, the indicators differ from the Data Insight results. The discrepancy with the estimates is explained by differences in calculation methods.
At the end of last year, Data Insight analysts followed sellers Wildberries and Ozon (almost 80% of orders placed online in 2023 came from these marketplaces), while only so-called “active sellers” were taken into account. that is, those At the time of data collection there was at least one product for sale on the market.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
