Project Office LLC (owned by Vkusville) became the owner of 80% of the Vmeste company, the remaining 20% belonged to the co-owner of the Do.bro Coffee chain of coffee shops, Egor Matveev. The partners have already registered the domain.
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The parties confirmed plans to develop a joint project. Do.bro Coffee will test the format “with the support of Vkusville,” the partners told Kommersant.
The decision to escalate will be made based on the results of the first points. At the same time, as Vkusville clarified, the cafes will not be linked to the chain’s stores.
In 2023, the number of cafes in cities with more than one million inhabitants, according to 2GIS, increased by 10% year-on-year, up to 15.4 thousand points. Vkusville enters the coffee shop segment quite late, where there is already a lot of competition, experts warn.
The founder and co-owner of One Group (a chain of coffee shops One Price Coffee and Coffee In), Sergey Rumyantsev, considers that attracting an experienced partner is a logical step, since the company does not yet have successful experience in launching a separate project. in public catering.
“Vkusville” is now beginning to develop more actively in the restaurant market: it bought the brand and main assets of the “Anderson” chain, and is launching a new chain of cafes “Rimlyane”.
Author:
Karina Pardaeva
Source: RB
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