Cisco introduced its “spring collection” consisting of t-shirts, sweatshirts, polos and even vests. The lookbooks contain “style guides” designed for regions such as America, Europe and Asia-Pacific.
Some products proudly display the Cisco logo, while others feature a more subtle “C” or a less obvious rendition of the logo. This suggests that Cisco is perhaps trying to reach a broader audience beyond its own employees.
The clothing itself looks very similar to the logo items often given as corporate gifts or sold in company stores. Each “lookbook” will be accompanied by information about the technological solutions Cisco offers to retailers.
Source: Ferra
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