29 hours on TikTok: data that scares Facebook, Instagram and other social networks

The meta has been the queen of social media, but its hegemony has long been in question. The company is constantly adding new features to make it as similar to TikTok as possible, given the popularity the service has gained over time. And it seems that everything is useless, since the social network owned by Byte dance, seems to be out of competition.

At least, this is evidenced by data on the time that users spend on social networks. And if Instagram and Facebook were party kings in the past, TikTok has long been the winner. And by a wide margin. very wide

With data from users in the United States, one of the most representative markets, bloomberg analyzed the social networking market taking into account certain indicators. And among them, the most important thing is the time spent in each of them. TikTok is literally the queen of the time users spend on social media.

As you can see from the data, US users spend an average of 29 hours a month on TikTok. Some data that leaves no visualization time and persistence of combined metanetworks, that they have to make do with 16 hours for Facebook and only 8 hours for Instagram.

TikTok is unmatched in captivating its users for hours

Considering that TikTok was the most downloaded app of 2021 and its user base has grown to over a billion users worldwide, the data seems pretty revealing. And if they show one thing, it’s that their offer strategy an endless source of clips in just a few seconds, based on user tastes and algorithm driven, it works. And it works very well.

It seems like the Meta’s hegemony is history. And given the influence of TikTok, it’s only natural that Zuckerberg’s company is determined to fill its social media, other queen times, with features copied directly from the one that currently holds the crown.

Yes indeed One Billion TikTok Users Still Far From MetadataA: Facebook has 2.9 billion and Instagram is over 2 billion. On the other hand, numbers are not enough when you consider that the vital metric is the time users spend watching content. And more importantly, viewing ads.