Lemon8: Instagram Rival Grows While TikTok May Get Banned

The soap opera of TikTok’s ban in the United States has taken a new turn. Also developed by ByteDance and a direct competitor of Instagram, Lemon8 wins place among US users in the past week and has already ranked among the top 10 downloads in the country.

Described as a “lifestyle community”, the app was launched in Japan in 2020 and soon spread to other Asian countries such as Indonesia, Malaysia, and Singapore. Still on test basis, it sneaked into app stores Only in February this year from the US and UK.

Big investment in advertising

Since it is a TikTok network, it is almost certain that the same data security claims are raised about Lemon8. again developer stable Force new app by bypassing similar sanctions if TikTok is effectively banned.

SCOOP: While TikTok’s CEO was questioned by lawmakers last week and responded to calls for a ban, ByteDance, the app’s parent company, was actively recruiting creators for the new US social media network Lemon8: https://t.co/bQfUe4PUKQ @4evmalone

— Sapna Maheshwari (@sapna) 29 March 2023

According to promotional materials obtained by New York TimesMarketing companies hired by ByteDance began inviting creators to join the new network. In one of the messages, “ByteDance, the parent company of Tiktok, invites you to get a head start on the new Lemon8 platform before its official launch in the US!” was writing.

The newspaper also checked materials and links linked to the campaigns that made clear Lemon8’s intent to become one of the world’s most popular social networks. Now, the app is not yet available for download in Brazilhowever, this should soon change given the network’s aggressive expansion strategy.