Entrepreneurship: Is it worth having a website even in the age of social networks?

At a time when potential customers spend most of their online time on social media, is it worth having a website for your business? This is a very common question among people taking the first steps. entrepreneurship.

It is undeniable that TikTok, Instagram, Facebook and X/Twitter, among other platforms, are increasingly accessed by interested users. engage with people and brands. However, when these internet users need to look for detailed information about a product or service, they turn to the pages of these companies.

Therefore the answer to the first question is Yes, it’s worth creating a website for your business, even in the age of social mediaWhether it’s presenting your brand, serving customers, creating new opportunities or selling online. Below we provide more details on how having a website can help entrepreneurs.

Reasons to have a website

Having an online presence with your own website can help a business in different ways. One of them strengthen brand awarenessUsing the page to provide complete business information such as address, phone number, links to social media profiles, product and/or service catalogs, history and other data.

Additionally, the website is a space that allows you to own. online authorityhelps increase brand reliability. An interesting solution in this case is to create a blog that will publish content related to your field of activity that will appear in search engines when people search for that topic.

Speaking of which, we need to emphasize the importance of the web domain name provided by hosting companies such as Locaweb, which can help us understand the page better. Stand out in Google results. For better optimization, the address should be simple, easy to remember and contain keywords if possible.

The website is also an ideal platform. sell online. Being available 24 hours a day allows products and/or services to be introduced in detail with visuals, current offers and promotions to be made, eliminates dependence on social networks and provides the advantage of allowing data to be restored in case of events. infestations or other similar problems.

What are the types of websites?

Regardless of the size and field of activity of the business, having a web page brings many benefits, as we saw above. There is even Website templates to suit every need and profileIt contributes even more to those who are new to entrepreneurship.

Explore the main website versions currently in use and highlight that some models may appear combined on the same page:

Corporate website

This model, one of the most well-known models, is just a information page about the business. It allows you to showcase and detail products and services online without selling them, providing information such as the brand’s history, values ​​and company mission, as well as providing a service channel to facilitate interaction with customers.

virtual store

This is a great option for selling online because contains the entire catalog of products/services offered by the entrepreneur and the tools necessary to carry out business transactions. It may also include sections containing buyers’ comments and ratings, as well as resources to serve consumers and track deliveries.

landing page

Unlike traditional websites, the model aims to: Create new business opportunities by converting visitors into leads and then customers. The concept was created to promote a specific service or product, directing the Internet user to a specific action, for example, downloading an e-book after filling out a form with contact information.

Blog

This is a custom built option. disseminate informative content, tutorials and other featured materialsTo help the company become a reference in this market. It may come with the main website or become a separate page, depending on the owner’s preferences.

How to create a website?

Have you seen how having a website connected to social networks can provide advantages to those investing in entrepreneurship? What you need to create your own save the website address and host it on a serverAs well as choosing the desired model and developing its design.

Web domain registration and hosting can be done through companies such as Locaweb, which also offers many other useful tools for managing the page, including professional email, website builder and SSL certificate.

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