Italian sports car manufacturer Lamborghini has unveiled an updated corporate identity and logo. The company highlights that this is the first logo change in the last 20 years.

Lamborghini updated its logo for the first time in 20 years


As the company’s press service notes, the redesign reflects a new strategy focused on “environmental friendliness and decarbonization,” as well as the “bold, unexpected and authentic” values ​​of the automaker’s mission.

Photo: Lamborghini

The new logo is visually similar to the previous one: it retains the heraldic shield, the image of the “braving bull” and the brand name. At the same time, the font of the inscription became a little wider, the design lost its relief, and the gold color became much duller.

The company also claims that the famous “raging bull” will be used for the first time in shieldless communications, “which will give it even greater prominence.”

Cover photo: Unsplash


Akhmed Sadulayev

Source: RB

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