Italian sports car manufacturer Lamborghini has unveiled an updated corporate identity and logo. The company highlights that this is the first logo change in the last 20 years.
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As the company’s press service notes, the redesign reflects a new strategy focused on “environmental friendliness and decarbonization,” as well as the “bold, unexpected and authentic” values of the automaker’s mission.
Photo: Lamborghini
The new logo is visually similar to the previous one: it retains the heraldic shield, the image of the “braving bull” and the brand name. At the same time, the font of the inscription became a little wider, the design lost its relief, and the gold color became much duller.
The company also claims that the famous “raging bull” will be used for the first time in shieldless communications, “which will give it even greater prominence.”
Cover photo: Unsplash
Author:
Akhmed Sadulayev
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
