Discord will start showing ads after 10 years

Discord has long been one of the few places on the internet without ads. This situation will change starting from next week gaming social media platform will now display ads called “Sponsored Missions”.

Peter Sellis, the service’s senior vice president of product, explained that the ads will appear in the bottom left corner of the screen. It will be divided into sections based on the user’s gameplay, age and location.

According to the North American newspaper Wall Street Magazine (WSJ), the ads will be from video game manufacturers. Raffles will be offered to users who complete the tasks while their friends or at least one other person watches the game on Discord.

Even if ads come to the platform, users will still have the opportunity to disable ads from the settings. However, the company did not clarify whether anyone or only Nitro subscribers could do this.

still see WSJThe startup, which laid off 17% of its staff in January, will also hire employees who will work in the sales sector.

Millions of users are on Discord

Discord has more than 200 million monthly active users. The startup’s annual revenue reached $600 million, four times the revenue in 2020. The main source is the subscription service, which was launched in 2016 with the aim of increasing revenue.

In Nitro mode, people can send large files for prices ranging from $2.99 ​​to $9.99 per month, among other benefits. In Brazil, the service costs R$24.99 per month or R$249.99 per year.

The platform was founded in May 2015, and Microsoft offered $10 billion as part of a buyout offer that the company rejected in 2021. That same year, Discord raised $500 million and was valued at $15 billion.