Lamoda reported growth in net billing and 800 new brands by 2023

EBITDA amounted to 11.8 billion rubles, an increase of 10% compared to 2022. It should be noted that the EBITDA growth rate was influenced by investment activity in key areas: Lamoda invested in the development of a network of collection points, the launch of the Lamoda Sport network, product development and marketing promotion.

Net billing under the market model increased by 40% during the year. The number of suppliers that placed their products under this model increased by 9%, reaching 2,015.

The average monthly audience of the online platform reached 14 million people. The average bill for one order is 5.1 thousand rubles. Purchase frequency increased by 17%: an average of 5.5 purchases per customer per year.

In 2023, more than 800 new brands joined Lamoda, almost half of them local brands (in total, the platform presents more than 10 million products from 4 thousand global and local brands). The most notable growth dynamics on the platform were demonstrated by the categories “premium” (34% growth), “men’s clothing” (33%) and “accessories” (39%).

Also in 2023, a new model of interaction with sellers appeared – FBS (fulfillment by seller). Currently, 20 suppliers cooperate with the company under this model.

Last year, Lamoda began developing its own brands to complement its range in categories where there is greater demand. Thus, it launched its own home textiles brand, Lamoda Home, and its own sporting goods retail stores under the Lamoda Sport brand.