Sportmaster will launch a chain of single-brand products from the Italian brand Kappa. The first stores are scheduled to open next spring, RBC has learned.
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The Kappa brand appeared in the 1960s, when the Italian family business Maglificio Calzificio Torinese, which previously specialized in underwear and socks, replaced the then Aquilla brand with it. At the same time, the company began producing unisex clothing.
The average area of a Kappa store can be approximately 300 square meters. m is the best option to offer a complete range of products, said Evgenia Khakberdieva, director of the retail real estate department of the NF Group.
Launching a point without taking into account the assortment will cost Sportmaster 3 to 13.5 million rubles. To gain a notable market share, “dozens of points” are needed throughout the country, in key regions and in large cities, the expert assessed.
Author:
Karina Pardaeva
Source: RB
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