TikTok and Universal Music Group signed an agreement and banned songs returned to the application

TikTok and Universal Music Group (UMG) made an announcement on Wednesday the 1st: new licensing agreement that allows songs from artists in the label’s catalog to return to the social network. Since the beginning of February, songs by Taylor Swift, Olivia Rodrigo and Drake have been removed from the app.

Disputes regarding payments for the use of record company music in videos It was among the reasons that led to the removal of the banners. At that time, UMG claimed that the offer made by the Chinese company represented a value well below the offer received on other platforms.

The company had also expressed concerns about songs created by generative artificial intelligence (AI) tools that could violate its artists’ copyrights. With the new agreement these two issues have been resolved and approximately 4 million songs will return to TikTok.

“TikTok fans can expect: return of recorded music and UMG publishing catalogs and once again enjoy creating videos using music from some of the world’s biggest artists and songwriters, as well as emerging talent,” Universal Music commented in a statement.

New money making opportunities

The deal between TikTok and Universal Music Group will also bring more monetization opportunities by leveraging the short video app’s “growing e-commerce capabilities.” According to the record company, The two companies will work together on campaigns that will promote artists worldwide.

In addition to functions such as “Add to Music App” that artists can benefit from, data, advanced analytics and ticketing features will also be available. The idea is that they Grow your fan base on TikTokWith over 1 billion users.

Simultaneously, the ByteDance-owned social network committed to: Delete AI-generated music without permissionAs a way to protect human art and the rights of artists and composers. The return of UMG songs to the platform should happen soon.