This i eat partnered with companies lactate and Biscuit to perform first egg delivery Easter using a drone. The action is part of the ‘Creating ties #CadaPedacinhoAproxima’ campaign starting this Wednesday (13).
In early January, Anac authorized the use of drones by the company, but on a limited basis. iFood can only ship packages across Brazil on routes up to three kilometers and for loads up to 2.5 kg – deliveries will be made by Speedbird Aero.
“We believe the drone delivery contributes to the process as a whole. “As well as shortening lead times, the partnership between land and air modes strengthens relationships between professionals and people,” said Manoel Coelho, co-founder and CEO of Speedbird Aero.
Delivery by drone
The short film produced for the campaign will show the entire journey from gondola to drone operator and plane to arrival of an exciting delivery requested by a granddaughter living in Florianópolis for her grandmother residing in Barra dos Coqueiros. in your grandmother’s hand. Initially the delivery would take up to 55 minutes, but using the drone reduced the time to just 15 minutes.
“Easter is a date about connection, and Lacta and iFood work as a binder in the moment, literally bringing in a granddaughter and her physically distant grandmother to experience the magic of this very special date,” said Mondelez Brasil chocolate marketing director. , Renata Vieira.
Despite the campaign, for now, iFood is still testing drone deliveries on certain routes and should continue to do so for a while. The company did not reveal when it will start using drones for delivery across Brazil.
Source: Tec Mundo
