The ad, which was intended to showcase the versatility of the iPad, was a huge flop. Coming just weeks before Apple’s WWDC event, which was expected to focus on generative AI, the ad was unnerving.
Generative AI, which creates content from existing work, relies heavily on the work of humans—artists, musicians, and other creators. Critics fear technology could displace these people, making their skills “obsolete.”
Apple ads depicting the destruction of creative tools have become a disturbing metaphor for this potential future. “Context is everything,” says the Engadget article, “and this is where Apple fails spectacularly.”
In response to the outrage, Apple apologized. Thor Mihren, Apple’s vice president of marketing communications, says the ad “doesn’t spread” and underscores the company’s commitment to empowering creative people.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
