As the Paris Olympics approach, YouTube revealed more about the platform’s plans to broadcast the event in a presentation this Wednesday morning (15). The highlight is a new way to follow the competition called Multiview.
The format allows you to split the screen in four to watch four events simultaneously. The model was used in the broadcast of the Coachella festival in 2024 and has now been moved to sports broadcasts.
The company plans to broadcast a total of 500 hours during the Paris Olympics on its CazéTV channel, which has become the main venue for sporting events on YouTube for the Brazilian public.
To this end, a diverse team has been assembled to participate in the broadcasts. Participants include journalists, content creators and athletes who join the broadcast to comment on the events.
This will be the first time the Olympic Games will be broadcast on YouTube. The platform gained power during major sporting events thanks to a partnership with CazéTV. The latest editions of the men’s and women’s soccer World Cups and the Pan American Games are examples of YouTube’s recent success in sports broadcasting.
The Paris Olympic Games will take place between July 26 and August 11. In addition to YouTube, Rede Globo channels will broadcast the event on open TV. Sports TVOn Globoplay and websites g1 This ge.
Paris is hot
YouTube also confirmed a project developed in partnership with the Brazilian Olympic Committee (COB) and Play 9 to produce sports content during the Olympics. Called “Paris é Brasa,” the initiative will have a large team of creators.
The aim of broadcasting is to create different formats that go beyond matches. The promise of creators from different backgrounds is that they can each bring a different perspective, reaching audiences who may not be as interested in sports but may be moved by the great stories that come out of the Olympics, not the competitions.
Source: Tec Mundo

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